Since sharing Products with your Buyers on Brandboom is Presentation-based, there is no way to direct a visitor from a webpage to a wholesale "shop".
The following are common ways that Brandboom users connect their Buyers from their e-commerce site to Brandboom pages.
Link to Showroom Landing Page
Build a page on your e-commerce site with a link to your Brandboom showroom URL (e.g. www.brandboom.com/mybrand).
The Showroom URL offers a Brandboom-side landing page that allows your buyers to access your presentations via Access Code.
Link directly to specific Brandboom Presentations
Build a page on your e-commerce site (password-protected if desired) that contains direct links to your Brandboom presentations.
Build a page on your e-commerce site that simply provides your contact information for wholesale inquiries.
When the Buyer contacts you, you can send them the appropriate presentation links directly.